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Updated October 12, 2018

Why you should talk to your neighbors about defeating Proposition 10….

California families are facing a severe housing affordability crisis. A majority (if not all) of this issue is being caused by the lack of residential development units being built throughout the state. Local elected officials who approve (or deny) residential allocations are feeling the pressure from NIMBY (Not In My Back Yard) members of their community, putting additional pressure to deny residential developments that are in severe need. This in turn is driving up home prices and residually increasing rents.

As the Realtor community, we understand that the biggest solution to this problem is a strategic approach to build as many residential units as possible over the next decade, with every community doing their part.

Unfortunately, some believe that aggressively pursuing rent control in local jurisdictions is the answer to rising rents and they will not stop until they get what they want (just look at Measure M in the City of Santa Cruz). Local rent control initiatives are seen up and down the state as proponents push for an attack on private property rights.

These local efforts are now being shadowed by a larger issue at the state level; Proposition 10.

Prop 10 is a deeply flawed measure that will make our housing crisis worse. Seniors, veterans and affordable housing experts all oppose Prop 10 because it will make housing less available and less affordable. It repeals an important California rental housing law with no replacement and no plan to address affordable and middle-class housing or deal with the problem of increasing homelessness on our streets. Independent academic experts from Stanford, U.C. Berkeley and the University of Southern California all agree these policies will discourage new construction and reduce availability of affordable and middle-class housing and drive up rents for many Californians.

Better solutions exist such as the affordable housing bond on the same ballot that helps working and middle-class families – but Prop 10 should be defeated.

What can you do?

As a Santa Cruz County Association of REALTORS member, we highly encourage you to do your local part in defeating this proposition by speaking to your neighbors, posting on social media or making calls to family and friends encouraging them to vote NO on 10.

In addition, you may have friends or family who may not be registered to vote. If that is the case, please encourage them to register online at https://registertovote.ca.gov/

Need talking points? Please visit https://noprop10.org/campaign-materials/ You can print material, download and/or email to friends and family throughout California.

Santa Cruz Measure M

The City of Santa Cruz is facing one of its biggest public policy challenges in a very long time. Measure M, a voter driven initiative has qualified for the November ballot and is considered by many as one of the biggest “Rent Control” government overreaches in the State of California.

Measure M, the Santa Cruz Rent Control And Tenant Protection Act, amends the City Charter and imposes "just cause" for eviction laws on nearly every residential property in Santa Cruz. It also resets rents to October 2017 and limits rent increases to no more than increases in the Consumer Price Index. While some may argue that the intent of the proponents is good, the extremely harmful side-effects are very harmful.

Measure M will make the housing shortage even worse. It will be much harder to find a place to live. Fewer rentals will be available because people will stay in apartments longer and many housing providers will withdraw rental units because new restrictions are too onerous.

We strongly urge you to educate yourself on this very important to defeat initiative and share the facts. Please visit SantaCruzTogether.com to learn more.

The Santa Cruz County Association of REALTORS® (SCCAR) supports a comprehensive government affairs program designed to foster a political and legal environment in which members can operate their business successfully and the interests of their clients are protected.

SCCAR's government affairs program places focus on the following objectives:

  • Supporting candidates, who understand the concerns and needs of SCCAR members, in local government elections.
  • Supporting the California Association of REALTORS® (C.A.R.) and the National Association of REALTORS® (NAR) in their efforts to pass legislation that is: REALTOR®-friendly, protects private property rights, supports homeownership, and promotes an economic environment in which businesses and the real estate industry can thrive (and to oppose legislation that does not accomplish these goals).
  • Keeping SCCAR members informed about pending real estate-related legislation and regulatory changes that impact their business.
  • Educating SCCAR members about how to become involved in the political process when it comes to critical legislative initiatives that affect SCCAR members and their clients.

• REALTOR® Action Center - NAR


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• New ADU rules for Santa Cruz County going to Coastal Commission
   The Santa Cruz County Board of Supervisors voted 5-0 Tuesday to adopt new rules for ADUs to comply with new state laws, SB 1069 and SB 229, aiming to make ADUs easier and less costly.
• Santa Cruz County real estate professional event highlights industry changes
   “Right Now in Santa Cruz County Real Estate,” hosted by the Women’s Council of Realtors Santa Cruz, drew nearly 100 attendees to the Dream Inn.
• Santa Cruz County homes for sale fewest in 22 years
   For months, the number of single-family homes for sale in Santa Cruz County has been steadily shrinking, and a stunning statistic emerged the first week of January: Listings for the month are the lowest in 22 years.

• Santa Cruz city initiative seeks rent control
   Advocates for rent control and just cause for eviction turned in the text of a proposed ballot initiative Friday to the Santa Cruz City Clerk.

• Capitola council to consider 10-unit housing development on Clares Street
   A development partnership is seeking a state density bonus for a proposed 10-unit residential project at 4199 Clares St. and 4205 Clares St.

• Coast Line: Watsonville City Council approves rules on recreational cannabis
   The Watsonville City Council voted 5-1 to allow licensed businesses to cultivate and manufacturer cannabis and associated products on Tuesday. Retail stores and direct-to-consumer sale of cannabis continue to be banned.
• PG&E to replace gas pipelines in Watsonville
   PG&E plans to replace natural gas pipelines with new, more seismically-sound materials. To prepare for this project, crews will begin work on Jan. 15.


Are you a realtor interested in participating in SCCAR's Local Government Relations Committee? Contact Victor Gomez at gad@mysccar.com to learn more!

LGR focuses on real estate-related issues and concerns affecting the real estate industry. The committee offers input on legislative matters, environmental and community issues that are of concern to property owners and REALTORS® with primary emphasis on local issues. This group also develops and maintains close relationships with legislators representing Santa Cruz County through frequent meetings and correspondence.

For information about joining this committee please email gad@mysccar.org.